internet marketing techniques

6 Internet Marketing Techniques to Get Your Company Noticed

The internet has completely changed the way business owners engage with their customers. Today, marketing has become a two-way street of an ongoing conversation between the business and customers. The relationship between the customer and business is now more important than ever.  If you’re looking to get your business noticed online, here are some internet marketing techniques to get you started.

1.      Optimize Your Website

[caption id="attachment_306" align="alignnone" width="960"]Optimize Your Website Credit: Pixabay[/caption]

Unlike a decade ago, most businesses today have a website. As a result, competition has shot through the roof. If you want to be competitive in the market, you have to invest in a good quality website that’s attractive, engaging, and allows users to achieve the intended goal seamlessly. Over and above the aesthetics and usability, you also need to optimize for search. After all, it’s pointless having a great looking website if no one ever sees it. Target the right keywords and upload relevant content regularly. You’ll also need to build backlinks to rank for your target keywords. The pros at SEO Vancouver can help with this.


2.      Localize for Foreign Markets

[caption id="attachment_305" align="alignnone" width="960"]Localize for Foreign Markets Credit: Pixabay[/caption]

The internet has brought a world of opportunities for businesses whereby you can reach a global audience at minimal cost. The whole world is a mouse click away. However, there exists language barriers. Research shows that website visitors tend to trust website written in their own language more. Make the effort to translate your website in other languages spoken in countries where you have a large audience.

3.      Blog

[caption id="attachment_302" align="alignnone" width="960"]Blog Credit: Pixabay[/caption]

Having a blog on your website is a great way to promote your brand and communicate your ideas and core values. It gives you an opportunity to share and demonstrate your expertise with your audience. Blogging is also a great way to boost your SEO. Fresh content always appears higher up in the search results. In addition, guest blogging can help you build a good backlink profile.

4.      Social Media

[caption id="attachment_307" align="alignnone" width="960"]Social Media Credit: Pixabay[/caption]

Your social media profiles are great assets for your business. Using social media to reach out to potential customers is one of the most underrated internet marketing techniques. You can run social media campaigns to create awareness of your products, spur direct sales, and provide your customers with a direct communication link. It is also a great way to get feedback from customers.

5.      Visuals

[caption id="attachment_308" align="alignnone" width="960"]Visuals Credit: Pixabay[/caption]

Do you want to grab the attention of your audience when running your campaigns? You need to incorporate images and videos into your strategy. YouTube can be a great source of leads since it has more than a billion unique visitors every month. Don’t just make professional videos of your products and services. Also, make a point of and creating videos with useful tips on how to use the products and other industry related “how to” guides. Use plenty of images in your blog posts as well. They make them more appealing and easier to read through.

6.      Email Marketing

[caption id="attachment_303" align="alignnone" width="960"]Email Marketing Credit: Pixabay[/caption]

Email is still one of the most effective ways to engage with your customers. Though it may have fallen out of favor in some quarters due to the emergence of other inbound marketing techniques, it is still one of the most valuable internet marketing techniques.

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