online marketing tips for small business

5 Simple Tips for Better Online Marketing and Advertising

Online marketing has become a mainstay for most businesses today. You simply cannot do without it. Even small business owners without huge budgets need to put some resources into it. If you do not invest in online marketing, then your competitors will have an edge over you since up to 80% of your potential customers start their search for products and services online. Here are some online marketing tips for small business for executing your campaigns the right way.

1.      Build Brand Awareness

[caption id="attachment_243" align="alignnone" width="960"]Build Brand Awareness Credit: Pixabay[/caption]

Brand awareness can be loosely defined as the number of people who know about your brand, what you offer, and your core values. Brand building is a continuous process and not an event. You can start off by finding out where your target customers are. Come up with a consistent voice and message for your brand before you start interacting with your audience. Do this consistently and you’ll soon be a force to reckon with in your niche.

2.      Create Great Content

[caption id="attachment_241" align="alignnone" width="960"]Create Great Content Credit: Pixabay[/caption]

You need to come up with a content strategy. Your customers are not necessarily looking for products. They are looking for solutions to their problems. For example, if someone has a toothache, they will search for solutions for a toothache online and not necessarily for a dental clinic. Put out content that covers the problem area of your audience. This will set you up as an authority in the area and make it easier for you to convert leads into sales. Make sure your content maintains your brand voice as this helps build trust.

3.      Educate Your Customers

[caption id="attachment_242" align="alignnone" width="960"]Educate Your Customers Credit: Pixabay[/caption]

You need to educate your customers about your products and services. They need to learn how to use them the right way so that they get the most out of the experience. They’ll be more likely to use your products or services again if they were happy the first time out.

4.      Work on Customer Service

[caption id="attachment_246" align="alignnone" width="960"]Work on Customer Service Credit: Pixabay[/caption]

Marketing and customer service are more intertwined than ever. Your customers will reach out to you on email, telephone, and on social media to make inquiries. You need to make sure that your staff is prepared to respond to these questions immediately. Bad customer service will make even the warmest prospects turn cold. Invest in training your staff and closely monitor how they deal with customers. This is one of the most overlooked online marketing tips for small business.

5.      Work on SEO

[caption id="attachment_245" align="alignnone" width="960"]Work on SEO Credit: Pixabay[/caption]

Having a website up and running is all good, but it won’t do much for you if it cannot be found online. Failure to optimize your website for search will result in obscurity. By targeting the right keywords and doing both onsite and offsite search optimization, you increase your chances of being found by potential customers. SEO doesn’t have to be complicated. Start by learning the basics and get an expert at to help with the process. Outsourcing the work will allow you to focus on running the day to day operations of the business.  This is one of the most important online marketing tips for small business.

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